Big Tech will be held accountable for tackling scam ads on their platforms, under proposed new fraud-fighting rules announced today by Ofcom

• Ofcom calls for crackdown on fraudulent adverts online and sets out nearly 40 new safety measures for major sites and apps to adopt
• Rules include banning accounts that post scam ads and making them easier to report - firms “should not drag their heels” and improvements can start now
• Anti-fraud drive part of wider new requirements for the biggest online platforms